Ingene Insights, an Indian fashion trend & forecast blog which has expertise in fashion trend analysis as well lifestyle trend analysis of Indian youth.
Sunday, 29 April 2012
"Tradition REdefined : DEsi cOOl"
A strong direction towards redefining the traditional social clues with a Desi chic attitude is observed
prominently among the young fashion Innovators of India. The traditional attire like "Pagdi" (Headgear) which
was predominantly masculine is being adapted by the young females to get photographed and posted at
Social Networking sites like Facebook and riding on desi transport “cycle-rickshaw”(with a catchy caption in picture), which reflect their confidence level and consciousness; as they wear tattoo as well “mehendi” with ease. They are for sure "New age Desi".
Those are the reason, many international brands(such as Hermes)are launching Indian attires in their collections even Renowned brands like Chanel too introducing their pre-fall collection inspired on Indian attire's surface decor and rich bling bling.
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