Showing posts with label Ingene insights. Show all posts
Showing posts with label Ingene insights. Show all posts

Saturday, 28 July 2012

"Go Floral" Summer 2013 Trend direction


Indian young style innovators are embracing "Floral" ,Summer 2013 trend direction, which is claiming its strong presence in print, surface, silhouette, shape with sheer fabric to floral denim, with asymmetric hem-lined dress to Palazzo to Cowl Pant, predominant in Indigenous brand (like Glam-curry) to well known Global brand.

Saturday, 16 June 2012

Tweet post "organomanic" favourited by BrainReserve

"Brownie point"to Ingene insights consultancy.Concept jewelry Trend direction "organomanic" tweet post have favourited" by stalwart Faith Popcorn's BrainReserve. BrainReserve is the No.1 Forecasting/trend consultany in the World: http://www.faithpopcorn.com/

Sunday, 19 February 2012

who's INgene INsights?

WHO we are?
INgene Insights , an Indian fashion trend & forecast blog which has expertise of fashion trend analysis as well as lifestyle trend analysis of Indian youth.

With whom we have COLLABORATIONS?
We have nation–wide network of young fashion innovators, students, professionals and creative enthusiasts with whom we collaborate to bring in fresh insights, macro and micro directions. We regularly scan through different cultural youth events, social media et cetera to understand the vibe.
INgene Insights has collaborations with various youth experts and agencies all over the globe such as youth marketing specialist Ruby Pseudo (www.rubypseudo.com) and youth sub-culture archive PYMCA (www.pymca.com) etc.

WHAT tools and methods we practice:
We focus on qualitative analysis rather than believing in dry numbers. Ingene Insights has copyright protected tools and theories which are pre-tested:
1. The theory of adapted differentiations
2. indigenous socio-psychological segmentation of youth in India
3. geo tagging and cool cluster identification tool
4. deep dive wardrobe analysis tool
5. color psychology analysis tool
6. focus group study
7. culture trailing
Our collaborative agencies also shares their insights and tools with us (ie. The Pop Culture Engineering tool by PYMCA).