Showing posts with label trend. Show all posts
Showing posts with label trend. Show all posts

Thursday, 12 June 2014

Nail art trend/ nail color trend for Autumn Winter 2014-2015


This Autumn Winter is going to see an array of greyish blue, purple, violet, luminous and metallica effect with mirror finish as well as milkywayinspired nail art and prevalence of nude colour.

Monday, 1 April 2013

Trend : ECO-FASHION



Its a trend in making. Many upstreet designers are trying to bring in this concept into their collections as the awareness has increased amongst people. Eco fashion promotes designing in its truest form, by keeping the environment safe on side. (This trend report submitted by INgene trend-scout Vishakha Ruhela, who is currently studying fashion in UK.)

Thursday, 4 October 2012

Trend : " Muppet- Mania"



Upcoming major trend in Teen Fashion & Lifestyle is “Muppet-Mania” as muppets are being seen on fashion runways in surfacing, in print, in shape in graphics, in media Ad, in consumable goods as theme (accessories to perishable items),influenced by the new Muppets film by Disney .

Saturday, 28 July 2012

"Go Floral" Summer 2013 Trend direction


Indian young style innovators are embracing "Floral" ,Summer 2013 trend direction, which is claiming its strong presence in print, surface, silhouette, shape with sheer fabric to floral denim, with asymmetric hem-lined dress to Palazzo to Cowl Pant, predominant in Indigenous brand (like Glam-curry) to well known Global brand.

Monday, 18 June 2012

Trend : "LEG-O-ARTY"


shake-e shake-e “LEG-O-ARTY” : Art drips down the leg with contemporary chic vibrant arty printed leggings, no more Boring legs :)

Saturday, 16 June 2012

Tweet post "organomanic" favourited by BrainReserve

"Brownie point"to Ingene insights consultancy.Concept jewelry Trend direction "organomanic" tweet post have favourited" by stalwart Faith Popcorn's BrainReserve. BrainReserve is the No.1 Forecasting/trend consultany in the World: http://www.faithpopcorn.com/

Thursday, 7 June 2012

Wednesday, 25 April 2012

NeW TReND : LOVE ThY HOMeLAND/ LTH

This generation has set a different tone towards patriotism... its not just holding a flag, sing the patriotic song but a concept of expression through art, culture and visual graphics of the map, or silhouette of the place one belongs to... Globally thIs strong trend is visible in accesory, clothing and even interior decor, in India its still Nische for fashion innovators are taking up this as Mumbai based Designer Neil Dantas graphics T- shirts and bags are Mumbai based reflcting strong affinity towards one's homeland.

Sunday, 19 February 2012

who's INgene INsights?

WHO we are?
INgene Insights , an Indian fashion trend & forecast blog which has expertise of fashion trend analysis as well as lifestyle trend analysis of Indian youth.

With whom we have COLLABORATIONS?
We have nation–wide network of young fashion innovators, students, professionals and creative enthusiasts with whom we collaborate to bring in fresh insights, macro and micro directions. We regularly scan through different cultural youth events, social media et cetera to understand the vibe.
INgene Insights has collaborations with various youth experts and agencies all over the globe such as youth marketing specialist Ruby Pseudo (www.rubypseudo.com) and youth sub-culture archive PYMCA (www.pymca.com) etc.

WHAT tools and methods we practice:
We focus on qualitative analysis rather than believing in dry numbers. Ingene Insights has copyright protected tools and theories which are pre-tested:
1. The theory of adapted differentiations
2. indigenous socio-psychological segmentation of youth in India
3. geo tagging and cool cluster identification tool
4. deep dive wardrobe analysis tool
5. color psychology analysis tool
6. focus group study
7. culture trailing
Our collaborative agencies also shares their insights and tools with us (ie. The Pop Culture Engineering tool by PYMCA).