"Tradition REdefined : DEsi cOOl"

A strong direction towards redefining the traditional social clues with a Desi chic attitude is observed prominently among the young fashion Innovators of India. The traditional attire like "Pagdi" (Headgear) which was predominantly masculine is being adapted by the young females to get photographed and posted at Social Networking sites like Facebook and riding on desi transport “cycle-rickshaw”(with a catchy caption in picture), which reflect their confidence level and consciousness; as they wear tattoo as well “mehendi” with ease. They are for sure "New age Desi". Those are the reason, many international brands(such as Hermes)are launching Indian attires in their collections even Renowned brands like Chanel too introducing their pre-fall collection inspired on Indian attire's surface decor and rich bling bling.